Brand Identity
UI Design
Editorial Design
Rome
2024 — ongoing
[AUUUX]
[DETAILS]
[OVERVIEW]
auuux is a music sharing platform that started as my thesis project, “Pass me the aux: music as a language in social communication”, and is now in development as a product.
The thesis was published as one object in two halves, in a sleeve the size of a standard vinyl record. Side A is a record pressed with ten tracks. Side B is the written volume.
The research follows how music has been listened to and passed around over the past century, from a private ritual to something performed in public through social platforms. What people share is rarely a recommendation. It works as a declaration of who they are, while the tools available for it were built for something else. A questionnaire answered by 150 people confirmed the pattern.
The app is built on that idea. At its centre is a profile made of music: a small selection of tracks a person chooses to stand in for them, held as a record rather than a list. Sharing runs through it, sending tracks, albums, artists or playlists inside the platform and out to other networks, with a rating system drawn as Lissajous curves so a score carries a visual signature instead of a number. A feed of recent listening keeps the social side alive, under full control over what stays visible, and a shared playlist gathers what friends have been recommending.
I developed the brand from positioning to visual identity, then the feature set, user flows, wireframes, design system and prototype.
The thesis was published as one object in two halves, in a sleeve the size of a standard vinyl record. Side A is a record pressed with ten tracks. Side B is the written volume.
The research follows how music has been listened to and passed around over the past century, from a private ritual to something performed in public through social platforms. What people share is rarely a recommendation. It works as a declaration of who they are, while the tools available for it were built for something else. A questionnaire answered by 150 people confirmed the pattern.
The app is built on that idea. At its centre is a profile made of music: a small selection of tracks a person chooses to stand in for them, held as a record rather than a list. Sharing runs through it, sending tracks, albums, artists or playlists inside the platform and out to other networks, with a rating system drawn as Lissajous curves so a score carries a visual signature instead of a number. A feed of recent listening keeps the social side alive, under full control over what stays visible, and a shared playlist gathers what friends have been recommending.
I developed the brand from positioning to visual identity, then the feature set, user flows, wireframes, design system and prototype.
